Starting a new business is an exciting journey, and the first important step is picking the right name. Registering a new business name in Australia is a formality and pivotal in establishing your business entity. It involves adhering to specific regulations and requirements mandated by the Australian government. Registering a new business name in Australia is fundamental for aspiring entrepreneurs.

This guide will show you how to register a new business name in Australia and give helpful tips for people who want to start their own businesses.

Step1: Choose Your Business Structure

Initializing a business requires careful consideration of the business structure you select. This decision can have significant legal and financial implications. Understanding your choice’s impact on your business’s future success is crucial.
Make sure to research and seek advice before making a final decision. The choice of structure can impact liability protection, taxation, and management, so it’s important to weigh the options carefully.

Overview of Business Structures in Australia

Choosing the proper business structure is the first and one of the most critical steps in the registration process. Your business structure will affect your tax obligations, level of control, the paperwork required, your personal liability, and the ongoing costs of managing your business. Read more about our business services.

  • Sole Trader: This is the simplest business structure, where one individual runs and owns the business. It’s easy and inexpensive to set up, and the owner has full control of business decisions and all profits. However, the sole trader is personally liable for all the business’s debts.
  • Partnership: A partnership involves two or more people who share the profits and responsibilities of the business. It’s relatively simple and cost-effective to establish. However, partners are jointly and severally liable for the business’s debts and obligations. This means that each partner is responsible for their share and potentially the entire debt if the other partners cannot pay.
  • Company: A company is a more complex business structure that is a legal entity separate from its owners (shareholders). This means that the company can enter into contracts, sue, and be sued, and it has its own tax liabilities. It offers limited liability, meaning shareholders’ personal assets are protected from business debts. 

However, it comes with higher setup and compliance costs. The Australian Securities and Investments Commission (ASIC) regulates business name registration checks, and directors must fulfill specific legal obligations.

How Your Business Structure Influences Registration

Your chosen business structure determines the specific registration requirements and processes. For instance, sole traders and partnerships need an Australian Business Number (ABN) and can operate under their own or a registered business name. On the other hand, companies must register a company with ASIC business name registration and obtain an ABN.

Additionally, the complexity and cost of registration and compliance vary with each structure. For example, companies have more stringent reporting requirements and higher registration costs than sole traders and partnerships.

Step 2: Apply an Australian Business Number (ABN)

You must apply for an Australian Business Number (ABN) to conduct business in Australia. This unique identifier is essential for tax and business purposes in the country. Applying for an ABN is straightforward, and once obtained, it can streamline various administrative and financial aspects of running a business in Australia.

What is an ABN?

An Australian Business Number (ABN) is an 11-digit identifier issued by the Australian Business Register (ABR), making tracking business transactions and dealings easier. An ABN is essential for tax and other business purposes, and it helps you identify your business to others when ordering and invoicing, avoiding Pay As You Go (PAYG) tax on payments you get, claiming Goods and Services Tax (GST) credits, and more. It also allows businesses to register a business name and comply with tax obligations, including GST and PAYG withholding.

Documents Needed for ABN Application

To apply for an ABN, you’ll need the following information:

  • Your Tax File Number (TFN)
  • Details about your business activities and locations
  • Information about your business associates or partners
  • Your chosen business structure details

Step 3: Register Your Business Name

After finalizing the business name, the next step is officially registering it.

Necessary Documentation and Where to Submit

To register your business name, you will need to provide:

  • Your ABN
  • Your business name
  • Information about the business owners
  • Your principal place of business address
  • Details about the type of business you will conduct

Submitting your business name is straightforward and convenient. It can be done through the ASIC Connect portal or a service provider. The online process, designed to be user-friendly, ensures a hassle-free experience for entrepreneurs. With all the required information, you can complete the registration relatively quickly, giving you the confidence to focus on other aspects of your business.

Tips for Choosing an Effective Business Name

  • Use the business name availability search tool on the ASIC website to check.
  • Choose a name that is easy to remember and spell. This helps with brand recognition and marketing.
  • Avoid names that might be confusing or misleading. Ensure the name reflects your business activities and values.
  • Securing a matching domain name and social media handles can help build a consistent online presence.

Easily register your business name with us here!

Step 4: Renew or Cancel Your Business Name

In step 4, you must decide whether to renew or cancel your business name. This is an important step in managing your business’s legal status.

When and How to Renew Your Business Name

Business owners must renew their business names annually or every three years. ASIC will send a renewal notice to your registered email or postal address. You can renew your business name online via the ASIC Connect portal. It’s crucial to renew your business name on time to avoid additional fees or deregistration.

How to Cancel Your Business Name

If you want to stop using your business name, you can cancel it through the ASIC Connect portal. Before you do that, ensure you’ve paid off all the debts and fulfilled all the obligations connected to that business name. Once you cancel it, the official register will remove your business name, and you won’t be allowed to use it anymore.

Key Considerations

Considering key factors is crucial to ensure the best outcome when making important decisions.

Importance of Registering a Business Name

Registering a business name provides legal protection and helps avoid conflicts with other businesses. It also adds credibility and helps build trust with customers and suppliers. A registered business name protects your brand and ensures that no one else can trade under that name within Australia.

Costs Involved in Registering a Business Name in Australia

The cost of registering a business name in Australia is relatively low. As of 2024, the fee is $42 for one year or $98 for three years. Additional costs may apply when reserving or changing a company name.

Understanding ABN and Business Name Registration

Understanding an Australian Business Number (ABN) and Business Name Registration is important for starting a business in Australia. An ABN is a number with 11 digits that shows the government and others your business. Business Name Registration is when you register a new business name.

What is The Difference Between ABN and a Registered Business Name?

An ABN is a unique number for your business. A registered business name is the name under which your business operates.

You can have multiple business names under one ABN. Businesses use the ABN for tax and government purposes, and they use the business name for branding and marketing. Entrepreneurs must understand these distinctions to ensure they meet all legal and operational requirements.

Role of ASIC in Business Name Registration

The role of ASIC (Australian Securities and Investments Commission) in business name registration is significant for ensuring transparency and accountability in the business environment. ASIC ensures that every business in Australia has a special name by registering and managing business names. This helps prevent confusion among consumers and supports the integrity of the business landscape.

ASIC helps businesses register their names and ensures they follow the law and regulations to maintain trust in the market. ASIC helps register business names and protect business identity in Australia, making the process easier and more secure.

How ASIC Facilitates Business Name Registration?

ASIC, the Australian Securities and Investments Commission, is the authority responsible for registering and managing business names in Australia. They provide an online portal (ASIC Connect) to register, renew, and cancel your business name. ASIC ensures that business names are unique and not deceptive. They also offer help and resources to assist businesses in following the law.

Registering an Online Business for Sale in Australia

Selling a business online in Australia involves following specific legal and financial procedures. These steps are necessary to ensure the sale is legal and proceeds smoothly. Seeking professional guidance is essential to navigate the process effectively.

Contact ISM Accountants and Advisors, register a new business name today! 

Specific Steps for Online Businesses

Registering an online business follows the same steps as any other business, but pay special attention to the following:

  • Ensuring the business name is available as a web domain
  • Complying with online sales regulations and consumer laws
  • Setting up secure online payment methods
  • Understanding digital marketing and online customer service

Legal Considerations for Online Business Sales

When selling products or services online, consider the following:

  • Privacy laws regarding customer data
  • Online payment security requirements
  • E-commerce-specific tax obligations
  • Complying with the Australian Consumer Law, which includes fair trading, privacy, and consumer guarantees


Registering a business name in Australia involves several critical steps. These include choosing the proper business structure, obtaining an ABN, and registering and renewing your business name. Understanding the importance of each step ensures a smooth registration process and sets a strong foundation for your business.

FAQs on Registering a business name in Australia

Can you register multiple businesses under one ABN?

You can register multiple business names under one ABN, but you must register each one separately. This allows you to operate different businesses under distinct names while maintaining a single ABN for administrative simplicity.

Do I need to register my small business in Australia?

Yes, all businesses, including small businesses, must register their name and obtain an ABN. Registration is essential for legal recognition and compliance with tax and regulatory requirements.

How long does registering a business name in Australia take?

If you have all the necessary information, you can register a business name online in 15-20 minutes. Once submitted, ASIC usually processes the registration within a few business days.

Is it illegal to run a business without an ABN?

In Australia, you must have an ABN to run a business. It’s necessary for taxes and business transactions. Without an ABN, you may be subject to withholding tax on payments you receive and cannot claim GST credits.

What happens if I don’t renew my business name?

If you do not renew your business name, the authorities will deregister it, and you will no longer have the legal right to use it. This can impact your business operations, branding, and legal standing.

What is the ASIC fee for changing a business name?

The ASIC fee for changing a business name is the same as for registering a new one: $39 for one year or $92 for three years. This fee covers the administrative costs associated with processing the change.

Do I need an ABN as a sole trader?

Yes, even as a sole trader, you must apply for an ABN to operate your business legally. An ABN is necessary for tax purposes and to register a business name.

What is the difference between ABN and a registered business name?

An ABN identifies your business for tax and other purposes, while a business name is the name under which your business trades. You can have multiple business names under one ABN.

What are the penalties for not registering a business name?

Operating a business without registering its name can result in fines and legal action from ASIC. You may also face challenges in building your brand and protecting your business identity.

Can I register a business name already in use?

No, you cannot register a business name already used by another business. It must be unique and distinguishable. Use the ASIC business name availability search tool to check for name availability before registering.